I started with my original C Four International blog to provide information about skateboarding products I was selling to retailers. The main purpose of this blog was to provide retailers with a source of content they could use for their own social media platforms such as Instagram, Twitter and Facebook.
Rather than just blasting them with constant product updates and arrivals I also started interviewing skateboarders and industry celebrities to add depth to brands we were selling.
The next Blog I started was Eye of the Survivor which was focused on bicycle history and restoration. I love restoring old bicycles and single speed conversions, Japanese and French road bikes are my focus.
In 2018 I began to write a blog for a local Sydney retailer Basement Skate shop. This blog is updated with 10 - 20 posts a month. The main focus is new product arrivals and local skate event news.
I have added more interviews with this blog and it is becoming a place to discover the history and personalities of the skateboarding scene in Sydney and around the world.